There are dozens of popular e-commerce platforms to build an online store and it makes choosing the best one for your website difficult. I work in an e-commerce web design company in Chennai, and I have often seen many clients who want to build their online store on the particular platform even though it may not be the best for them.
The reason the clients stick to one platform is they might have read or heard somewhere that particular platform is the best compared to others.
But the truth is there is no single best e-commerce platform. The best one would vary based on the unique requirements of the final websites.
In this article, I will discuss the strengths and weaknesses of some popular e-commerce platforms that we use in our agency. The description of why we each platform will help you choose the best one for you.
WordPress + WooCommerce
We can integrate online stores to WordPress websites using the WooCommerce plugin. Since WordPress is the most widely used CMS for building websites, WooCommerce also became a popular choice among e-commerce platforms.
The benefit of WooCommerce is that both WordPress and WooCommerce are available for free and we don’t have to pay for that.
When we use WooCommerce, we get all the benefits of WordPress.
Moreover, since most businesses websites are already on WordPress, we can integrate an e-store to it easily which helps to reduce a lot of development cost.
The demerit of the platform is that its features and functionalities are not the best. There are other platforms offering more advanced e-commerce options.
Shopify made building e-commerce websites a lot easier. Anyone can set up a nice online store even without technical knowledge.
The benefit of this platform is that it is extremely user-friendly. Moreover, it is a paid platform, so we get dedicated support.
The demerit of the platform is that is very expensive. At the same time, customization is minimal.
This is the platform we use for most e-commerce websites. It allows building custom e-commerce solutions with advanced functionalities.
We can build highly powerful e-commerce websites with high end functionalities and features. Magento is the best option when it comes to advanced features.
Moreover, Magento is highly flexible which makes it easier to build highly customized e-commerce websites. This is why even the best e-commerce development company in Chennai prefers Magento platform.
The demerit of the platform is that the dashboard of the e-commerce is less user-friendly than WooCommerce and Shopify. This is due to the advanced facilities it offers.